Crafting Creative Expression (Part 1)

4:00 pm - 24 Mar 2021

Module overview:

In this session, delegates will be coached on how to channel creative ideas into compelling, clear and cohesive pitches and presentations. We’ll cover practical exercises to look at how to improve the structure and language of your delivery.

Wednesday 24th March 2021, 4pm – 5:30pm, via Zoom.

Crafting Creative Expression (Part 1) is the third module in our The Business of Creativity course. Business and creativity in the screen industries go hand in hand. This course consists of four modules that will take you from understanding the creative process in your work, to how to engage others in your pitches. The course runs once a week for four weeks, and you are welcome to attend one or all of the four sessions. The sessions take place on 11th, 15th, 24th and 31st March 2021, via Zoom.

By the end of the course you will:

  • Understand your creative flow
  • Know how to utilise structures and techniques to create cohesive and impactful pitches
  • Know how to develop creative ideas
  • Know how to engage and persuade with ‘what’ you say and ‘how’ you say it; developing your communication skills
  • Have a broadened knowledge about the importance of developing creativity and critical thinking
  • Be able to draw ideas out of others


Leandra Ashton read Modern and Medieval Languages at Newnham College, Cambridge before earning a scholarship to train on the three year acting degree at the Royal Academy of Dramatic Art (RADA). She founded Flying Cloud Theatre in 2009, bringing the communication and storytelling skills refined in theatre to business, government and education. Her fascination with language, stories and performance has led her to build a body of work that explores the stories we unconsciously tell ourselves and the world.

She regularly delivers her portfolio of workshops to a broad cross section of businesses, government departments, universities and community groups. She has worked with diplomats, entrepreneurs, nurses, board directors, refugees, doctors, MBA students and school children. Her design and delivery of experiential training for businesses and organizations has taken her across the UK, Europe, USA and Middle East. Clients include: Champagne Bollinger, Essence Digital, NHS, Ahli United, Lindum Group, Shepherd Group, The Samaritans, Taylor’s Port and Sirius Minerals.

At the heart of everything Leandra does is her belief in the vast potential we have as individuals and as a collective. She believes in the powers of ‘being’, creativity and communication to release unconscious brakes that prevent our potential from flowing. Her approach is always practical: encouraging people to experience for themselves different states of being, so that they can decide for themselves the story of their lives.

Booking info

Cost: FREE