SIGN of the Times: a Masterclass with Asif Sadiq

5:30 pm - 26 Jun 2023


Hello Culture is back! Are you interested in the demand for diverse creative voices and content, and how that content is amplified and curated on platforms? Join us for a free online masterclass with Asif Sadiq, Chief Global Diversity, Equity and Inclusion Officer at Warner Bros. Discovery. Asif will be talking about his career, how he got there and how diversity, equity and inclusion can create a strong sense of belonging for all and result in truly diverse workplaces.

Asif Sadiq

Asif is the Chief Global Diversity, Equity and Inclusion Officer at Warner Bros. Discovery. He was previously the Global Head of Diversity, Inclusion and Social Impact at Adidas and has a long and rich career in the diversity and inclusion space with senior executive roles at The Telegraph Media Group, EY Financial Services and the City of London Police. He is on the board for the American Institute of Chartered Accounts, the board of advisors for Hedley May and a non-exec board member for Kaplan International. Over his 20-year career he has worked in Europe, North America, South America, Middle East, Africa and Asia.

He is a multi-award winning diversity and inclusion expert with a proven track record in D&I, sustainability and social impact, being listed as one of the most influential global D&I leaders by Hive Learning, the CIPD’s Top 20 Power list and a LinkedIn influencer. He is winner of numerous awards including the highly commended Head of Diversity Award at the European Diversity Awards and was honoured with an MBE in 2017 by the Queen and granted the freedom of the City of London in 2016.


Hello Culture is an ongoing series of events that explore how digital technologies and media are disrupting the way cultural and heritage organisations produce, interact, create and curate content, by transforming how audiences can connect and engage with cultural experiences.

Physical editions include Birmingham, Bristol and Manchester and it has taken part online as part of the BBC Academy’s Digital Cities Programme.

This masterclass is the final in an online series curated by Lara Ratnaraja and supported by SIGN. Leaders in the cultural and digital sectors will talk about their work and careers and how they’ve developed this work in terms of diversity, ideas, ambition, commercial and social imperative, marketing and engagement.

Booking info

Cost: FREE