SIGN of the Times: a Masterclass with Iyare Igiehon, Creative Diversity Partner at the BBC
Are you interested in the demand for diverse creative voices and content? Join us for a free online masterclass with Iyare Igiehon, Creative Diversity Partner at the BBC. He’ll be talking about his career in music, radio and TV, how he got there, how diversity is transforming what we watch and listen to, and who makes it.
Iyare is responsible for supporting the commissioning teams and independent suppliers to drive change, increase representation and ensure the BBC delivers against its strategic goals and public purpose, with a particular focus on the BBC’s 20% diversity target and commitment to £100m of diverse programming. His specific remit covers scripted TV content,radio and music.
In 2014, he co founded S.O.U.L, an organisation that advocates for Black practitioners in British film and television. In 2019 it led a consortium of Black film organisations to launch a new Black British film festival, S.O.U.L. Fest, which completed its fourth annual festival in 2022.
He will be talking about his varied career to date, his current role as Creative Diversity Partner at the BBC, and the power of diversity as a driver for creative growth (Twitter: @1yare, Instagram: @1yarei).
Hello Culture is an ongoing series of events that explore how digital technologies and media are disrupting the way cultural and heritage organisations produce, interact, create and curate content, by transforming how audiences can connect and engage with cultural experiences.
Physical editions include Birmingham, Bristol and Manchester and it has taken part online as part of the BBC Academy’s Digital Cities Programme.
This masterclass is the first in a new online series curated by Lara Ratnaraja and supported by SIGN. Leaders in the cultural and digital sectors will talk about their work and careers and how they’ve developed this work in terms of diversity, ideas, ambition, commercial and social imperative, marketing and engagement.