SIGN of the Times: a Masterclass with Joanna Greary

5:30 pm - 24 Apr 2023


Are you interested in the demand for diverse creative voices and content, and how that content is amplified and curated on platforms? Join us for a free online masterclass with Joanna Greary, who will be talking about her career, news and how what we watch and listen to is being transformed.

Joanna Greary

Joanna led the global Curation team at Twitter, which was responsible for content intelligence and uplifting credible information on the platform. The team assisted product teams with the expertise needed to solve content and context problems across the platform. This was achieved through a variety of means from “human-in-the-loop” ML, semantic annotation and manual product intervention during major breaking news events.

In Joanna’s time leading the team, she transformed it from focused on one product (Moments), to serving and positively impacting almost every product surface on Twitter. She also created the team’s standards unit, which developed best-in-class frameworks to monitor and maintain accuracy and transparency, launched high-profile misinformation partnerships and unique research-backed approaches to tackling misinformation.

Prior to that, Joanna was Social & Communities Editor at The Guardian, Digital Development Editor at The Guardian, and Community Editor at The Times (Twitter: @JoannaG).


Hello Culture is an ongoing series of events that explore how digital technologies and media are disrupting the way cultural and heritage organisations produce, interact, create and curate content, by transforming how audiences can connect and engage with cultural experiences.

Physical editions include Birmingham, Bristol and Manchester and it has taken part online as part of the BBC Academy’s Digital Cities Programme.

This masterclass is the third in a new online series curated by Lara Ratnaraja and supported by SIGN. Leaders in the cultural and digital sectors will talk about their work and careers and how they’ve developed this work in terms of diversity, ideas, ambition, commercial and social imperative, marketing and engagement.

Booking info

Cost: FREE