Bradford Communities’ Youth and Careers in the Creative Industries

Jacqui Griffin (University of Bradford) and Carlton Reeve (Staffordshire University)

This project aims to collect and collate data on the career goals of young people in the Bradford region, with an emphasis on those from minority groups and disadvantaged socio-economic backgrounds. The objective is to gain a greater understanding of not only the dominant career path choices, but the reasons behind these choices. An additional objective is to gain insight into how much knowledge and understanding currently exists about career paths in the creative industries.

This activity will support the SIGN project’s stated goal of inclusive growth by identifying cultural and socio-economic attitudes towards creative industries. Only by understanding these attitudes can key barriers and systemic inequalities be overcome. Research into the attitudes and goals of young people from diverse backgrounds will impact universities and employers to modify their actions through reflection.

This project is part of:

  • Research

    Investigating the challenges facing the screen industries and devising evidence-based interventions