The impact of climate content

The screen industries have unparalleled cultural reach, and play a key role in shifting social norms, providing both an information source and highlighting positive role models. This has been evidenced especially in relation to behaviours relating to health (for instance car safety, smoking and HIV/AIDS awareness), however more attention is now being given across the industry to the potential to shift the narratives relating to climate change and sustainability.

Addressing the global challenge of climate change presents opportunities for content on screen to be at the forefront of social change. It is also an opportunity for the content to be enriched by aligning with audience values and tapping into the intersectionality of climate change with a range of social issues which are relevant and matter to audiences.

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