Founded in 2011, albert supports the global film and TV industry to reduce the environmental impacts of production and create content that supports a vision for a sustainable future.
Catherine is a PhD student at the Priestley International Centre for Climate and the Sustainability Research Institute at the University of Leeds. She said, “I feel very fortunate to have the chance to apply my research interests and skills in pro-environmental behaviour change to an organisation with the cultural reach and significance as BAFTA albert.
“The fellowship has already presented opportunities for engagement with albert networks including commissioners, producers, and others working at the interface of sustainability and TV and film. I’m hoping to bring together these stakeholders and tap into existing networks to ensure the research is a two-way conversation and the outcomes are as useful as possible to the industry.”
Catherine’s research with albert will explore the behavioural impact of climate content across TV and film, with a key focus on identifying best practice in the industry. She will work with key stakeholders such as creatives, producers and commissioners to explore how climate-conscious content can have a positive environmental impact.
The work Catherine is undertaking compliments previous albert work on reducing the environmental impact of film and TV production, and a major commission undertaken by market research company, Ipsos Mori (funded by the BBC, ITV and Sky). Together, this work will help BAFTA albert to influence what is seen on screen, rather than just in production.
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