Jon is the lead for SIGN’s research work stream. In this role, Jon oversees the development and implementation of SIGN’s research strategy which will help inform both the other work streams and academic outputs from the project. The research work stream will help us to identify and understand screen industries in Yorkshire and the Humber, and to design interventions for developing them.
Jon is an economic geographer with an expertise in cultural and creative industries, and local and regional development. He has worked on and researched various parts of the creative industries, predominantly film and TV, heritage, and immersive media and technology. Jon is also a research fellow on XR Stories, which is closely aligned with SIGN.
During his time as a researcher, Jon has spent time examining processes of creativity, mapping the creative industries and looking into how creative industries develop through funding and policy regimes. He specialises in a range of research methods, from quantitative approaches such as social network analysis, to qualitative methods such as interviews, visual methodologies and participatory approaches.